How a Digital Marketing Agency Can Help Your Candy Business
The candy industry has long known that a good marketing campaign can turn treats into luxury items worth shelling out big bucks for. One of the most famous examples is Hershey’s Reese’s Pieces product placement in E.T. The Extra-Terrestrial, which saw the brand’s sales double within a few weeks of the film’s release. Other tactics candy marketers use include ad campaigns that appeal to nostalgia and holiday-related promotions.Read more:candymarketing.co.uk
Social media is an ideal platform for spreading the word about your candy business. Consider posting a short video about your products, or a series of photos with your logo and product labels to your Facebook, Instagram, and Pinterest accounts. You can also promote specials, discounts and new products on these platforms to reach your target audience.
Candy-Coated Conversions: How Candy Marketing Enhances Your ROI
Another great way to boost your candy business is by partnering with local organizations and businesses. Find out about opportunities to sell your treats at fairs, parades and other community celebrations. Many of these events offer built-in exposure for your business, and some even have exclusive perks such as priority access to attendee lists and free advertising.
When choosing a digital marketing agency, it’s always a good idea to ask for recommendations from your friends and business associates. They may have already worked with a few agencies and can provide valuable insight into what to look for in a partner. In addition, you can check online reviews to see how past clients have found their experience with the agency.